THE CVLT

THE CVLT is building. Momentum holds at 74 out of 100, carried by strong short-form engagement and a listener base that returns week over week. Streaming reach is climbing faster than social follower growth, which means discovery is outpacing conversion. The audience that finds the music is staying, but the top of the funnel is where the next gain lives. Attention decay is slow relative to peers, a sign that releases keep working long after launch week.

• 1
  Convert short-form reach into follows. Engagement is high but subscriber growth lags reach.
• 2
  Release on a steadier cadence. Slow attention decay rewards consistency over one-off spikes.
• 3
  Deepen the Spotify presence. It carries the most weight in the current read and has room to climb.
• 4
  Bring the TikTok audience to a home base where the relationship compounds.
• 5
  Revisit in thirty days. Trajectory is clearest when measured against your own prior period.